Grammarly has a basic free plan, as well as two subscription plans that offer more expansive help for writers. Using artificial intelligence, it suggests alternatives to difficult-to-understand words and phrases. Website scoring is only available in the two higher tiers. Individuals can access its tools for $4/month, while its small business and agency plans are $24/month and $69/month, respectively. It also allows you to check keyword density to help you avoid getting dinged by Google for keyword stuffing. Its website readability tool scans, scores, and continually monitors the content of your website, including headers, footers, and non-content text. It also provides reach metrics to help you understand what percentage of your audience can understand the content. Rather than using the Flesh-Kincaid score, it has its standards, which assign a grade (A through E) to your text. Readable is “the world’s most powerful readability scoring tool.” It offers many features, including functionality specifically designed for websites. If you’re not using Word, don’t worry – there are still quite a few good tools you can use to check readability stats. Grade level indicates which level of education is required to understand it. The most common measurement for readability in English is the Flesch-Kincaid test, which is two tests: one measuring reading ease and one measuring grade level.įor reading ease, the higher the score, the easier it is to read. For example, “went” is considered easier to read than “progressed” or “proceeded.” Words with higher syllable counts are generally more challenging to read than their shorter synonyms. Readability is based on many factors, including words per sentence and the length and difficulty of the words used. There are a lot of factors that go into how easy it is to consume written information on a webpage, including the font, layout, and color schemes, but for this piece, we’re going to focus on just the copy.
So, as an SEO professional, you need to be aware of your copy’s readability and actively take steps to increase it. And, of course, difficult-to-read texts will drive visitors away before they can take action on your page.
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