Second, it costs $30 per month which is a high price to pay for something that you've probably accessed for free for all these years. First, it's invite-only right now, so its word-of-mouth buzz - primarily out of Silicon Valley - has piqued people's interest. A new email client called Superhuman has started to get attention with the promise that finally, after all this time, someone has finally figured out how to make email good. Email has been around since the very earliest stages of the internet, and it's pretty much been bad the whole time.
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